Supermarket Tour Guide
Plan a successful supermarket tour business with this step-by-step guide that includes sections on Marketing, Financial Planning, Conducting the Tour, Aisle-by-Aisle Teaching Modules, Concluding the Tour, and Evaluating the Tour. The extensive Appendix includes sample letters for supermarkets, physicians, food editors; examples of newsletter articles, press releases and forms for gift certificates, responses, and evaluation tools. The Aisle-by-Aisle Teaching Modules cover 8 areas of the supermarket and come with 15 copy ready Tip Sheets.
Beyond the Supermarket Tour--Marketing Nutrition in the Supermarket provides information and examples of successful nutrition education programs being offered in supermarkets plus tips for getting started.
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